ADOBE PARTNERSHIP

Adobe Analytics

Real-Time Insight for Smarter Decisions.

OVERVIEW

Drive engagement, conversion, and loyalty with real-time insights.

Exceptional customer experiences start with understanding behaviour moment by moment. Adobe Analytics provides deep, real-time insights across web, mobile, and offline channels, helping brands uncover what drives engagement, conversion, and loyalty. At The Pixel, we use Adobe Analytics to turn data into direction enabling fast, informed decisions across digital journeys.

adobe Analytics

Why Adobe Analytics?

See how Adobe Analytics helps organisations interpret and act on behavioural data at scale.

Enterprise-Wide Adoption

Adobe Analytics is trusted by a large portion of the world’s leading brands, supporting billions of customer interactions daily across digital ecosystems.

Recognised as a Market Leader

Regularly named a Leader in major analyst reports for its advanced analytics capabilities, cross-channel intelligence, and enterprise readiness.

Proven Business Impact

Forrester research shows that companies using Adobe Analytics as part of Experience Cloud have achieved significant ROI gains and reduced time-to-insight across marketing and product teams.

Real-Time Data Model

Built on Adobe Experience Platform, Adobe Analytics delivers high-frequency data streams, enabling instant visibility and decision-making.

adobe Analytics

Key Benefits & Use Cases

See how Adobe Analytics helps organisations interpret and act on behavioural data at scale.

Real-Time Behavioural Insight

Monitor user interactions and campaign performance as they happen.

Cross-Channel Analysis

Unify data across web, mobile, CRM, call centres, and in-store interactions.

Advanced Attribution

Understand which touchpoints contribute to outcomes with flexible attribution modelling.

Predictive Intelligence

Surface trends, anomalies, and forecasts using built-in AI.

Self-Service Visualisation

Empower teams to build dashboards, run reports, and explore data without code.

Measure Digital Journeys Holistically

Track user activity across sessions, devices, and campaigns with a single data model.

Improve Marketing Performance

Optimise spend and messaging by understanding which channels drive real value.

Tight Integration

Seamlessly connect to Target, Journey Optimiser, RT-CDP and external BI or activation platforms.

Democratise Access to Data

Enable teams to explore and act on insights independently without relying on analysts.

Build a Culture of Data-Driven Optimisation

Embed analytics into design, content, and product decisions for long-term performance.

Inform Personalisation Strategies

Feed behavioural signals directly into real-time activation platforms like Target or AJO.

Understand Drop-Offs and Friction

Identify where users exit, stall, or abandon journeys and test ways to improve.

Adobe analytics

How The Pixel Uses Adobe Analytics

At The Pixel, Adobe Analytics underpins nearly all of our data strategy work. We use it to explore funnel performance, refine audience segmentation, and support continuous testing. Our teams build custom dashboards for clients, integrating key metrics with broader Experience Cloud tools. Whether optimising campaigns or supporting personalisation, Adobe Analytics helps us ensure every change is informed by real behaviour.

ADOBE GOLD PARTNER

Adobe Partnership

Reduce page load times through advanced caching, minification, and lazy loading. Implement Content Delivery Networks (CDNs) for faster global access. Optimise hosting environments and server configurations for peak performance

  • Fastest possible page load times
  • Increased SEO rankings, engagement and conversion
EXPLORE

Our Work & Insights