OSPREY LONDON started life in 1980 making handcrafted leather belts; it is now one of the UK’s leading independently owned luxury leather and retail companies. With a more diverse product line up and more complexity in their audiences it was time to relook at the digital commerce strategy for the future.
With a diverse customer base, seasonal and different buying behaviours the existing digital architecture did not deliver the right levels of personalisation, function, services and user journeys in both desktop and mobile to capitalise on the opportunity.
We conducted UX analysis that would help expand functionality and performance across the site as a whole. Discovery sessions and collaborative workshops were held, focusing on the current digital & brand experience, followed by research & user testing to provide first-hand customer feedback that was key to improving conversion results. We also looked at intuitive tools available to help them make the everyday CMS management easier.
A number of UX improvements were made around review and comparison tools, filtering systems, check out and delivery and AA Accessibility. Adobe Commerce allowed us to create better security, easier releases and use AI to develop better and more personalised customer journeys. We integrated better systems to help predict behaviour, create more immediate shipping and allow different wallet payments.
Increased Revenue
Improved Site Traffic
Accessibility rating