In the fiercely competitive sports nutrition market, personalised customer experiences are not just desirable—they're essential. Science in Sport (SiS) recognises this imperative and, with expert guidance from The Pixel, embarked on an ambitious integration of Adobe's cutting-edge digital suite—their goal: to unlock personalisation at scale.
For SiS, the challenge of engaging every athlete and fitness enthusiast with a distinctive, customised online experience was both crucial and hard to achieve. The current infrastructure fell short in aligning with the ever-evolving requirements of their varied clientele or capitalising on the abundant data available to them.
The concept of personalisation remained more of an aspiration rather than a tangible reality, highlighting the gap between ambition and execution.
At The Pixel, we approached SiS's challenge not just as a technical hurdle, but as a strategic imperative. Our objective was clear: to harness Adobe Commerce’s capabilities in concert with Adobe Experience Platform, including Adobe Real-Time CDP and Adobe Target.
This trio promised a synchronised solution that could predict, adapt, and respond to individual customer behaviours—coalescing into a genuinely personalised shopping experience.
Leveraging the robust out-of-the-box integrations of Adobe's suite, we architected a cohesive ecosystem where data, insights, and customer engagement converge seamlessly. Adobe Commerce serves as the foundation — enabling scalable online retail operations with ease.
It flows into Adobe Real-Time CDP, where customer data is not a frozen snapshot, but a living, breathing profile that adjusts in real-time. From these insights, Adobe Target crafts highly individualised content and product suggestions, capturing the unique needs and desires of each visitor.
"The Pixel understood our requirements, and helped us to explore what was possible with the Adobe DX suite we have. Integration was seamless and efficient and we now have the tools to do what we need to offer the very best customer experience for our loyal customers - best of all we can treat each customer individually and our website learns and adapts to their interests and preferences." – Lucy Greenwood, Senior Product Owner
Science in Sport's personalised commerce solution, powered by Adobe's suite and expertly integrated by The Pixel, marks a new era for sports nutrition retail. This is a quintessential example of how savvy businesses leverage technology for customer-centric success—an embodiment of strategic thinking, tailor-made solutions, and a commitment to results. Through on-point expertise and dynamic execution, SiS is not just competing—they’re leading the pack in the digital race.