Adobe Commerce enters a new era – Big news from The Adobe Summit

A few of the team are out We’re soaking up the latest announcements at Adobe Summit in Las Vegas, and we wanted to share our take on the big news unveiled today about Adobe Commerce. This shift marks a significant evolution for the platform, bringing major benefits to businesses—and, at The Pixel, we’re in a prime position to help brands take full advantage of these innovations.

For nearly 2 decades, The Pixel has been at the forefront of digital commerce innovation, evolving alongside the platforms we work with.  As an Adobe Gold partner for many years we have seen many changes from the early days of Magento to its transformation into Adobe Commerce.  It's true to say that the only constant is change and our customers feel this and we as a business need to help them stay ahead of this relentless change.  For this reason we have always embraced new technologies, ensuring our clients are competitive in a rapidly changing eCommerce landscape.

And now, another exciting milestone has arrived - Adobe Commerce as a Cloud Service.
‍

Adobe Commerce is evolving into a Cloud-Native Service.

This transformation represents a fundamental shift in how businesses can deliver exceptional digital experiences without the constraints of traditional infrastructure management. With this new cloud-first approach, Adobe is ensuring that brands can focus on growth, agility, and innovation—without worrying about platform upgrades or maintenance overhead.

At The Pixel, we have already helped businesses embrace Adobe’s Edge Delivery Services, gaining valuable experience in headless commerce and cloud-native infrastructure. This positions us uniquely to guide our clients through the next evolution of Adobe Commerce.
‍

What’s Changing in Adobe Commerce?

The move to Adobe Commerce as a Cloud Service is designed to remove barriers that have traditionally slowed down eCommerce growth. Key changes include:

1. No More Manual Upgrades

One of the most significant advantages of Adobe Commerce’s new model is the elimination of costly and time-consuming upgrade projects. Businesses will benefit from:

• Automatic updates that ensure the platform is always up to date.
• No downtime or disruptions from version upgrades.
• Reduced IT costs, as there is no need for in-house teams to manage updates.
• A predictable migration path for existing PaaS or on-premise customers.

2. Faster, More Scalable Storefronts

Adobe Commerce is introducing Edge Delivery Services, which dramatically improves storefront performance. The Pixel has already deployed this on behalf of some of our clients. So we know it will deliver:

• Lightning-fast page loads that enhance the user experience and improve conversion rates.
• A highly scalable infrastructure that can handle large product catalogues and high traffic volumes.
• A seamless shopping experience that ensures customers can browse and purchase without delays.

3. A More Agile and Flexible Commerce Platform

With a cloud-native, headless approach, Adobe Commerce will enable businesses to:

• Expand into new markets effortlessly with built-in multi-brand and multi-geo support.
• Leverage AI-powered merchandising tools to optimise product discovery and personalisation.
• Integrate with best-in-class solutions using a composable commerce framework.

4. Lower Total Cost of Ownership (TCO)

By removing the need for on-premise infrastructure and manual upgrades, Adobe Commerce as a Cloud Service significantly reduces operating costs. Businesses can expect:

• Lower IT overhead, as there is no need for dedicated server management.
• Minimised maintenance costs, with Adobe handling updates and security patches.
• A clear, predictable cost structure with cloud-based pricing models.

5. AI-Powered Personalisation and Enhanced Customer Experience

Adobe Commerce is integrating GenAI-driven tools to help businesses create smarter, more engaging shopping experiences. This includes:

• AI-generated product descriptions and content to save time and boost SEO.
• Advanced product recommendations that drive higher conversions.
• Real-time customer insights and AI-powered search to improve discovery and engagement.
  ‍

Why This Matters for Our Clients

At The Pixel, we have already been pioneering Edge Delivery Services, a core component of this new Adobe ecosystem. Our hands-on experience in cloud commerce transformation ensures that we can help businesses maximise these benefits from day one.

With this transition, we can help clients:

• Future-proof their eCommerce strategy with a cloud-native approach.
• Eliminate the headaches of legacy systems by moving to a more agile, scalable platform.
• Unlock new revenue opportunities through AI-driven personalisation and faster storefronts.

This evolution is not just about keeping up with technology—it’s about giving businesses the tools to grow faster, innovate more easily, and deliver better shopping experiences.
‍

Let’s Talk – After Adobe Summit

We know this announcement raises big questions—and big opportunities. That’s why, after our team returns from Adobe Summit, we’ll be setting up dedicated sessions to help businesses understand:

• What this means for existing Adobe Commerce users.
• How to plan for the transition to a cloud-native model.
• How to leverage new AI, personalisation, and performance enhancements.

If you’re interested in learning how this shift could benefit your business, schedule a call with our team once we’re back from Adobe Summit.

We’re excited about what’s ahead—and we look forward to leading this next stage of commerce innovation with you.

‍

‍