At Adobe Summit, one of the biggest announcements was the transformation of Adobe Commerce into a Cloud Service. This shift introduces several major changes aimed at eliminating traditional eCommerce barriers—from costly upgrades to infrastructure maintenance and performance limitations.
One of the most exciting advancements in this transformation is Edge Delivery Services, which redefines how storefronts are delivered—making them faster, more scalable, and optimised for global commerce.
At The Pixel, we’ve already implemented Edge Delivery Services for multiple brands, and the results are clear: faster storefronts, higher conversion rates, and better scalability. Here’s why this change is so significant and what it means for your business.
Why Faster Storefronts Matter More Than Ever
Shoppers today expect speed. Studies show that:
- A 1-second delay in load time can result in a 7% drop in conversions.
- 53% of mobile users abandon sites that take longer than 3 seconds to load.
- Google prioritises faster websites in search rankings, directly impacting organic traffic.
Despite this, many eCommerce businesses still struggle with slow page loads, high bounce rates, and checkout friction—especially those with large catalogues and global audiences.
That’s where Adobe Commerce’s Edge Delivery Services come in.
What is Edge Delivery & Why Does It Matter?
Traditional eCommerce platforms serve content from centralised data centres. This can cause slow page loads for users located far from those servers, leading to higher bounce rates and lower conversions.
Edge Delivery Services changes this model entirely.
Content is delivered from the closest location to each shopper – reducing latency.
Faster storefronts mean higher engagement – pages load almost instantly.
More scalable architecture – ensuring consistent performance, even during peak traffic.
Instead of relying on a single server, Edge Delivery leverages a global network to push storefront content closer to shoppers, ensuring an ultra-fast, seamless experience—no matter where they are.
The Key Benefits of Edge Delivery Services
1. Lightning-Fast Page Loads ⚡
- Improves user experience – Customers don’t get frustrated waiting for pages to load.
- Boosts conversions – Faster sites lead to more completed purchases.
- Increases retention – Shoppers are more likely to return to a smooth, high-performing storefront.
2. Built for Scalability & Peak Traffic 📈
- Prepares brands for major sales events – No more crashes during Black Friday or holiday spikes.
- Handles large product catalogues effortlessly – A must for multi-brand, multi-geo businesses.
- Ensures smooth performance worldwide – Whether you sell locally or globally, all customers get the same high-speed experience.
3. SEO & Discoverability Improvements 🔍
- Google rewards fast-loading websites – Edge Delivery gives your site an SEO advantage.
- Better mobile performance – Mobile-first indexing prioritises quick-loading pages.
- Increases organic traffic – Higher rankings lead to more potential customers discovering your store.
4. Frictionless Checkout & Shopping Experience 🛒
- No delays in cart & checkout pages – Slow payment pages = lost sales.
- Faster AI-driven recommendations – Keep shoppers engaged with instant product suggestions.
- Reduced cart abandonment – A seamless browsing experience leads to higher order completions.
This is Just One of the Changes in Adobe Commerce as a Cloud Service
The launch of Edge Delivery Services is part of a much bigger transformation happening in Adobe Commerce as a Cloud Service. Adobe is removing the biggest pain points of eCommerce, including:
✅ No more manual upgrades – Automatic updates keep businesses future-proof.
✅ Lower IT costs – Less maintenance, more innovation.
✅ AI-driven personalisation – Advanced merchandising & content automation.
✅ Scalability across multiple markets – Built for multi-brand, multi-geo businesses.
At The Pixel, we’ve been pioneering Adobe’s Edge Delivery Services, and we’ve already seen how faster storefronts = higher sales. If your business is looking to stay ahead of the competition, now’s the time to explore what this new model offers.
What’s Next? Let’s Talk
This change raises big opportunities—but also new strategic considerations for businesses.
- How will this impact your current Adobe Commerce setup?
- What’s the best way to transition to this cloud-first approach?
- How can Edge Delivery help your storefront performance?
We’re hosting post-Summit strategy sessions to break it all down. Book a session with The Pixel to learn how Adobe Commerce’s new storefront model can transform your business.
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