At The Pixel, we partnered with Farrow & Ball to revolutionise their digital shopping experience, creating a seamless, highly personalised eCommerce journey powered by Adobe Commerce and Adobe Target. Our goal? To empower Farrow & Ball’s customers with an intuitive, inspiring, and data-driven shopping experience tailored to their individual needs.
The Challenge:
A Rigid, Outdated Platform Holding Back an innovative brand
Farrow & Ball’s previous eCommerce platform was limiting their ability to evolve:
Lack of Personalisation Customers received a generic experience with no tailored recommendations.
Aspirational Consumers: Design-conscious shoppers seeking high-end aesthetics and curated color palettes.
Interior Designers & Professionals: High-value customers needing premium finishes and cohesive color schemes.
- DIY Home Improvers: Homeowners and renters looking for easy-to-apply solutions.
- Aspirational Consumers: Design-conscious shoppers seeking high-end aesthetics and curated color palettes.
- Interior Designers & Professionals: High-value customers needing premium finishes and cohesive color schemes.
By harnessing the power of Adobe Commerce and Adobe Target, Farrow & Ball has successfully transformed its eCommerce strategy
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