At The Pixel, we partnered with Farrow & Ball to revolutionise their digital shopping experience, creating a seamless, highly personalised eCommerce journey powered by Adobe Commerce and Adobe Target. Our goal? To empower Farrow & Ball’s customers with an intuitive, inspiring, and data-driven shopping experience tailored to their individual needs.
The Challenge:
A Rigid, Outdated Platform Holding Back an innovative brand
Farrow & Ball’s previous eCommerce platform was limiting their ability to evolve:
Lack of Personalisation
Customers received a generic experience with no tailored recommendations.
Rigid Templates & Design
The content team had little control over adding or modifying content, requiring developer intervention for every change.
Slow Feature Implementation
Launching new features, content, and promotions was time-consuming, impacting agility and customer engagement.
Limited Creative Control
The inability to easily integrate inspirational content prevented Farrow & Ball from fully showcasing their brand story and high-end aesthetics.
Farrow & Ball needed a flexible, scalable solution that would allow them to create a more engaging and personalised customer journey while accelerating time to market for new features.
The Solution:
A Dynamic & Data-Driven eCommerce Platform
To address these challenges, The Pixel implemented a comprehensive Adobe DX Suite, integrating Adobe Commerce, Adobe Target, and AI-driven personalisation tools to create a truly immersive and tailored shopping experience.
Segmentation Strategy & Audience Insights
Farrow & Ball serves a diverse customer base, requiring segmentation strategies tailored to unique shopping behaviors:
- DIY Home Improvers: Homeowners and renters looking for easy-to-apply solutions.
- Aspirational Consumers: Design-conscious shoppers seeking high-end aesthetics and curated color palettes.
- Interior Designers & Professionals: High-value customers needing premium finishes and cohesive color schemes.
To personalise the experience, The Pixel implemented data-driven visitor identification, using:
- Registered User Profiles: Logged-in customers receive personalised recommendations based on past interactions.
- Browsing Behavior & Content Engagement: Customers exploring specific room inspirations (e.g., kitchens, bathrooms) receive tailored imagery and product suggestions.
- Offsite Signals from Social Media: Pinterest and Instagram interactions inform personalised recommendations.
- B2B Segmentation: Trade customers receive special pricing, checkout options, and delivery preferences based on their business needs.
By harnessing the power of Adobe Commerce and Adobe Target, Farrow & Ball has successfully transformed its eCommerce strategy
