Bringing the Adobe Summit to You: Insights from The Pixel Team
This week, we were delighted to host a customer presentation to share insights from The Pixel Team’s recent visit to the Adobe Summit in Las Vegas. It was a fantastic opportunity to bring our clients the latest updates, innovations, and key takeaways — straight from the source.
The event gathered digital leaders, Adobe experts, and technology partners from around the world, and The Pixel Team was there to absorb all the major announcements and future-focused strategies.
We covered a wide range of subjects, but took a deeper dive into the areas we believe will have the most immediate impact for our customers.
Adobe Commerce: SaaS and Optimizer
Adobe Commerce is continuing its shift towards a SaaS-first model, bringing greater flexibility, scalability, and speed for businesses seeking to modernise their digital commerce platforms. We explored how this transition makes it easier to stay current, reduce maintenance overheads, and innovate faster.
A key highlight was the introduction of Optimizer, now built directly into Adobe Commerce. This new capability allows teams to run A/B tests and continuously improve customer experiences — without needing third-party tools. It’s a big step forward for agile, data-led decision-making.
Real-Time CDP Integrations
Adobe’s Real-Time Customer Data Platform (CDP) has seen major advancements. The latest updates include faster and more seamless integrations, helping businesses unify customer profiles and activate audiences across all channels — in real time.
This enables more precise personalisation while keeping data quality and privacy compliance firmly in focus.
AI Everywhere
AI was front and centre at Adobe Summit, with major innovations aimed at helping businesses move faster, work smarter, and deliver more relevant customer experiences.
One of the headline announcements was the launch of 10 new Adobe AI Agents — purpose-built, task-specific tools designed to automate and enhance everyday workflows. These agents act as intelligent assistants across areas like marketing, analytics, content management, and commerce.
Examples include:
- Campaign Agent – Recommends and builds marketing campaigns based on customer data.
- Asset Agent – Organises and repurposes creative assets automatically.
- Customer Journey Agent – Maps and optimises multi-touch journeys using predictive insights.
These agents are designed to work both autonomously and alongside teams, acting as a co-pilot to boost productivity and improve outcomes across the board.
Trust and Transparency with Content Credentials
Adobe is also making strides in the transparency of AI-generated content through the use of Content Credentials. This feature attaches metadata to AI-created assets, helping to identify how, when, and by what tools content was generated. It’s a simple but powerful step toward maintaining trust and traceability in the age of generative content.
B2B 3.0: The Future of Business Commerce
We also explored Adobe’s ambitious vision for B2B 3.0 — reimagining the business-to-business customer journey with the same advanced capabilities and expectations we now associate with B2C.
From dynamic product catalogues and account-based pricing to AI-powered experiences tailored to key decision-makers, Adobe is raising the bar for what’s possible in B2B commerce.
Our session this week was packed with ideas, inspiration, and forward-looking insights. The Pixel Team returned from Adobe Summit energised and ready to help our customers turn these developments into tangible results.
If you couldn’t attend and would like to explore any of the topics further, feel free to reach out to your Pixel contact — we’d love to continue the conversation.
