On Wednesday 14th May The Pixel held their second retail event of the year at the Adobe White Collar Factory offices. In a room filled with retailers, the event covered a range of eCommerce topics and themes, offering ample opportunities for networking and engaging conversations
Latest Pixel News
The event commenced with an update on the latest Pixel news from Aynsley Peet covering new customer website launches, new customer website features and new functionality updates
The presentations then moved on to the latest retail and eCommerce Trends with benchmark data for eCommerce revenue and traffic performance over the last 12 months. The eCommerce Trends presentation then focussed on site search with a deeper dive on site search usage, audience participation in discussing site search best practices with takeaways on getting the best from site search.
The final sections on eCommerce trends looked at checkout funnels, data KPIs and how to optimise, test and evaluate checkout performance with The Pixel delivering takeaways on checkout funnel KPIs and analysing checkout performance.
Pennies in Action
Rob Rees and Harry Maishman from Pennies charity delivered a presentation on "Pennies in Action", making micro-donations easier than before, the power of micro-donations and case studies of Pennies deployments on retailer’s websites.
Power of Digital Ecosystem
After a mid-morning break Carrie-Anne Rice of Poundland then presented the "Power of Digital Ecosystem" which gave insights into the Poundland eCommerce journey and growth into the Adobe DX suite with Adobe Target, Adobe RTCDP, Adobe Journey Analytics and Adobe Journey Optimiser.
Customer Roundtables
The customer roundtables then followed with customers discussing Marketing & Growth Strategies as a first topic and the roundtables concluded with the Customer Experience topic. Always one of the highlights of the day and great to see openness and sharing of ideas, success and failures amongst the attendees.
Beyond the Website: How Marketplaces & Social Commerce are Shaping DTC”
After a lunch break, the first afternoon presentation was “Beyond the Website: How Marketplaces & Social Commerce are Shaping DTC” by Louise Bruchez and Marek Kubacak of Spectrum Brands. Great to see the innovation and investment into Social Commerce from Spectrum Brands and good takeaways for the attendees on generating revenue from TikTok Shop and other social channels.
AI in Commerce
The final presentation of the day was “AI in Commerce” from Simon Coles of Adobe and covered Adobe Commerce Product Offerings FY25, Agentic AI and AI for Adobe Commerce. With all attendees keen to understand more around AI and AI developments the presentation was a fitting way to close the day.
