Ready to take the first step

Digital transformation can be a daunting task.  With 20 years experience we understand that bringing clarity to the journey is crucial.  Book a demo and we can take you through this and even create a tester on your data to show how Path Finder can help.

  • Deep operational and commercial understanding
  • Pragmatic, execution-aware thinking
  • Technology and data fluency
  • Modular to your needs and business requirements.
Deep operational and commercial understanding
Pragmatic, execution-aware thinking
Technology and data fluency
Modular to your needs and business requirements.
Sharper insight.
Faster outcomes.
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What is Pathfinder

The Pixel’s consultancy-led approach to digital transformation

Powered by real-world experience and accelerated by AI and intelligent automation. It delivers strategic clarity quickly, giving leaders a clear route from ambition to action.

Book a demo
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Consultancy + Platform

Complete, evidence-led digital transformation strategy — fast.

PathFinder combines 20 years of hands-on experience delivering complex eCommerce programmes with a smart, AI-assisted platform. Through collaborative workshops and accelerated insight, PathFinder removes the noise, shortens decision cycles, and allows our experts to focus on what matters most: shaping pragmatic strategies that drive measurable commercial outcomes.
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Expertise, assisted by custom AI and underpinned by
real world data.
Why Choose Pathfinder

Making Digital Transformation quicker and more robust.

Digital transformation is too important and too expensive to rely on slow, generic consultancy work. PathFinder gives you:

Book a demo
Website analytics dashboard showing 200k total monthly sessions and average order value of £60.00 with vertical bar graph details.Graphic showing 6 opportunities with the text: Implement Address Finder at Checkout Journey, on a dark background with interface sketches.Line graph illustrating ROI Calculator Inputs for Add to Basket Rate, showing current value 30%, a change of +20%, and a new value of 36%.
Fast
Data clarity without compromising depth.
Path Finder works on the foundation of your sales and performance data
Focused
Actionable, deliverable strategy, not theory.
Path Finder will identify pain points and create actionable recommendations
Return on Investment
Evidence-based decisions grounded in real operations. Confidence for C-Suite decision-making.
Path Finder will map the uplifts your business should expect based on market data and our own experience of similar projects.
Why Choose Pathfinder

Making Digital Transformation quicker and more robust.

Digital transformation is too important and too expensive to rely on slow, generic consultancy work. PathFinder gives you:

Book a demo
Fast
Data clarity without compromising depth.
Path Finder works on the foundation of your sales and performance data
Website analytics dashboard showing 200k total monthly sessions and average order value of £60.00 with vertical bar graph details.
Focused
Actionable, deliverable strategy, not theory.
Path Finder will identify pain points and create actionable recommendations
Graphic showing 6 opportunities with the text: Implement Address Finder at Checkout Journey, on a dark background with interface sketches.
Return on Investment
Evidence-based decisions grounded in real operations. Confidence for C-Suite decision-making.
Path Finder will map the uplifts your business should expect based on market data and our own experience of similar projects.
Line graph illustrating ROI Calculator Inputs for Add to Basket Rate, showing current value 30%, a change of +20%, and a new value of 36%.
Why Choose Pathfinder

Making Digital Transformation quicker and more robust.

Digital transformation is too important and too expensive to rely on slow, generic consultancy work. PathFinder gives you:

Book a demo
Website analytics dashboard showing 200k total monthly sessions and average order value of £60.00 with vertical bar graph details.Graphic showing 6 opportunities with the text: Implement Address Finder at Checkout Journey, on a dark background with interface sketches.ROI Calculator Inputs table showing metric 'Checkout Rate (%)' with Current Value 30%, Change +20%, and New Value 36%.
Fast
Data clarity without compromising depth. Evidence-based decisions grounded in real operations
Path Finder works on the foundation of your sales and performance data
Focused
Data clarity without compromising depth. Evidence-based decisions grounded in real operations
Path Finder works on the foundation of your sales and performance data
Return on Investment
Data clarity without compromising depth. Evidence-based decisions grounded in real operations
Path Finder works on the foundation of your sales and performance data
what you receive

A comprehensive, modular, board-ready transformation strategy that includes:

Not sure when to use Adobe Target? These are the most impactful scenarios where Target helps you test smarter, personalise faster, and convert better. Not sure when to use Adobe Target? These are the most impactful scenarios where Target helps you test smarter, personalise faster, and convert better.

Current state assessment

Performance - looking at current performance against market data and building quick wins and long term strategies with insight and technologies.

Defined future ambition aligned to business goals & user journeys

Use our AI assisted tools to build personas and required user journeys to show how you can build better user experience and see how the technologies help you achieve them.

Technology, data, and operational requirements

Assesses data maturity, ecosystem, and operational readiness, showing how technology drives growth and sales. Defines the future state and what’s needed—in capability, cost, and change—to deliver it.

Prioritised use cases and opportunity mapping

Identifies and prioritises the highest-value use cases, mapping opportunities across your current ecosystem and future one, with clear visibility of impact and upside.

Transformation roadmap & Full C-Suite-ready strategic documentation

We work with your team to build meaningful strategic plans that take your strategic ambition and turn them into distilled plans.

Investment modelling, cost estimates, and payback timelines

Provides like-for-like technology cost comparisons and ROI modelling, using your sales data to forecast returns and break-even points.

How PathFinder Works

PathFinder moves through five structured phases, each designed to build clarity, precision, and momentum.

Book a demo
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Launchpad
Define ambition, objectives, and the outcomes that matter. Establish the starting point and the parameters for success.
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Calibrate
Assess the current state — technology, data, operations, customer experience, capability, and readiness. Identify strengths, barriers, and gaps.
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Circle chart illustrating electricity use by sector: Residential 28%, Commercial 18%, Industrial 34%, Transportation 20%.
Chart
Map future-state possibilities and strategic routes. Explore opportunities, model scenarios, and outline the most effective paths forward.
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Screenshot of a xcode project with a system error message about not finding legacy checkout or package and suggesting a clean checkout and rebuild.
Coordinate
Translate insight into an actionable transformation plan. Detail technologies, skills, processes, costs, timelines, investment requirements, and sequencing.
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Blue and gray illustrated arrow pointing downward and to the left.
Command
Finalise the strategy. Build full C-Suite materials, validate assumptions, model ROI, and equip leaders to make confident decisions.
White digit one inside a pixelated black circular background with a white pixelated border.
Illustration of a rocket launching upwards with stars and a planet in the background.
Launchpad
Define ambition, objectives, and the outcomes that matter. Establish the starting point and the parameters for success.
White circle with a pixelated lowercase letter i in the center on a black background.
Circle chart illustrating electricity use by sector: Residential 28%, Commercial 18%, Industrial 34%, Transportation 20%.
Chart
Map future-state possibilities and strategic routes. Explore opportunities, model scenarios, and outline the most effective paths forward.
Pixelated thumbs down icon inside a black circle with a white border.
Blue and gray illustrated arrow pointing downward and to the left.
Command
Finalise the strategy. Build full C-Suite materials, validate assumptions, model ROI, and equip leaders to make confident decisions.
PROOF OF VALUE

True expertise driving change

Traditional consultancy often means long timelines, dense documents, and theoretical frameworks that never turn into action.PathFinder offers a more modern and effective approach

Book a demo
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Highly experienced senior teams focused on meaningful outcomes
Two panels showing 'Total Monthly Sessions 200k' with text about unique website visits, alongside images of a woman in a safety helmet and vest and a man using a smartphone at night.
Proven, real-world experience that shapes practical strategy
Three men focused on a laptop screen discussing the implementation of an address finder at the checkout journey, with on-screen text outlining steps 1 and 2: Checkout and Product Page.
Intelligent automation that accelerates insight and elevates expert decision-making and scenario planning
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Clear, commercially credible outputs that leadership can act on immediately
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Designed for leaders who want momentum and
actionable insight.

Ready to take the first step

Digital transformation can be a daunting task.  With 20 years experience we understand that bringing clarity to the journey is crucial.  Book a demo and we can take you through this and even create a tester on your data to show how Path Finder can help.

  • Deep operational and commercial understanding
  • Pragmatic, execution-aware thinking
  • Technology and data fluency
  • Modular to your needs and business requirements.
Deep operational and commercial understanding
Pragmatic, execution-aware thinking
Technology and data fluency
Modular to your needs and business requirements.
FAQ's

Need some extra detail?

Book a demo
Book a demo
What is Pathfinder?
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Path Finder is a digital transformation planning and decision platform designed to help organisations define, size, and prioritise Adobe DX initiatives with confidence.
What problems does PathFinder solve?
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It is multifunctional: Turns business goals into executable digital roadmapsUnderstands scope, effort, cost, and phasing before committingReduces uncertainty in platform and architecture decisionsAligns stakeholders around a single, credible plan
What outputs does PathFinder provide?
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PathFinder generates an end to end plan that helps business understand what they need to create digital transformation covering timelines, investments, ROI’s and business requirements.
Which technologies does PathFinder cover?
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Path Finder is agnostic about technologies. The Pixel are a GOLD Adobe partner so we use a bedrock of Adobe DX suite technologies. It also considers surrounding systems such as ERP, CRM, PIM, and payment platforms where relevant.
How technical is PathFinder?
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PathFinder is technical but it operates at the right level of technical depth for decision-making: It bridges strategy and implementation without locking teams into premature design decisions.

Can PathFinder help us choose the right Adobe tools?
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Yes. Path Finder evaluates business needs, maturity, and use cases to identify which Adobe capabilities are required and which are not helping avoid unnecessary complexity and cost.
Does PathFinder support phased or incremental transformation?
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Yes. PathFinder is designed to deliver an overarching strategy that can be either phased and delivered all at once.
How accurate are the cost and effort estimates?
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PathFinder uses benchmarked delivery data and real-world Adobe implementation experience to provide directionally accurate effort and cost ranges suitable for planning, forecasting, and approval stages.

Who typically uses PathFinder
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• Digital and ecommerce leaders
• Marketing and experience teams
• IT and architecture stakeholders
• Transformation and programme leads
Is PathFinder suitable for complex organisations?
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Yes it  is designed for organisations with:
• Multiple stakeholders and teams
• Integrated technology stacks
• Ongoing transformation programmes
Does PathFinder replace the need for delivery partners?
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No - PathFinder sets you up for success. It ensures that when you move into delivery (with The Pixel or others), you’re investing in the right initiatives, in the right order, with clear ownership, metrics, and ROI expectation.
How do we get started?
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You can start with a demo or kick off with a LaunchPad session to explore how it applies to your organisation and objectives.
What level of commitment is required from our team?
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PathFinder works best with active leadership involvement. Key stakeholders participate in structured workshops to validate insights, align priorities, and agree success metrics — ensuring outcomes are realistic and actionable.